Negawatt Media is:

  1. ‣a campaign:

  2. •to raise awareness about electrical energy production and consumption in order to promote a change in attitude and behavior;

  3. •to educate households regarding how collective demand for electrical energy creates problems that effect everyone;

  4. •to reach families so they can learn to conserve, become more efficient, and shift consumption off peak to prevent power disruptions and minimize environmental damage.

  5. ‣a tool for introducing:

  6. • millions of consumer households to the emerging, shared realities of production, distribution, and consumption of electricity; 

  7. •thousands of schools to a transition path to leaner, greener, smarter student awareness and behavioral change;

  8. •individuals and families to a pleasurable activity that invites their participation and increased awareness, modeling practical measures which minimize mechanisms of resistance.

  9. ‣a Mindset:

  10. •For centuries, stories have been and still are a friendly, upbeat, easily digestible, realistic, familiar means to convey information and teach. If a parent reads the story to her/his children, he/she will get the message. Stories work at every age—everyone has a kid inside.

  

Negawatt Media

  1. •models emerging and required behavior transitions via technological innovation and social intervention;

  2. •offers solution oriented, creative thinking and planning, contrasted to fear and anger-based litigation processes, generating consensus and cooperation;

  3. •focuses attention on affordable, hands-on tools which enable behavior change;

  4. •designs materials for electronic distribution: web, social media (Facebook, YouTube), interactive learning games, apps.

  5. •minimizes misunderstandings between consumers and utility providers.


Negawatt Media

  1. •invites necessary conversations;

  2. •communicates the consequences of doing nothing;

  3. •models achievable behavior change;

  4. •promotes a collective vision for sustainable living with finite resources.